Start with first shloka of Bhagavad Gita 1.1
धर्मक्षेत्रे कुरुक्षेत्रे समवेता युयुत्सवः।
मामकाः पाण्डवाश्चैव किमकुर्वत सञ्जय।।
dharma-ksetre kuru-ksetre samaveta yuyutsavah
mamakah pandavas caiva kim akurvata sanjaya
Dhritarashtra said: O Sanjaya, after my sons and the sons of Pandu assembled in the place of pilgrimage at Kurukshetra, desiring to fight, what did they do?
In the end, for any business organisation the aim is to earn profits. Now the question remains whether the profits we want immediately or we are planning for long term growth of profit. In the ultimate analysis, the most profitable organisations are those which produce maximum good for maximum number of people. Google is a very good example as the impetus for the work was to make all knowledge available to everyone instantly.
If this is what everybody wants then it was thought that somehow or the other the profit will start coming. This attitude is Dharma. So the real field in which a business organisation must function is in the field of Dharma a Dharma Kshetra धर्मक्षेत्र.
Of course it’s not just the good intentions that are important but then one has to work hard for that and that is the field of action the Kuru Kshetra कुरुक्षेत्र
If our organisation is doing very well then it is very easy to get deluded in the idea that we are the only ones who can provide this service or these goods. Competition may not be present in the beginning but sooner or later competition is bound to come and if we stay away from competition we will become outdated. So we should seek out people who are willing to compete with us that is what will make an organisation always remain on its toes. युयुत्सवः means those desirous of the battle in the field of business. Competition is a battle.
Another problem that can happen in the attitude of an organisation is that instead of thinking about what is the requirement of our clients we start to try to sell the product that we already have. That my product should sell. Whether there is a need for it or not become secondary. मामकाः in this shloka refers to this aspect.
The solution to this problem is that always have in our attention what is the best product rather than thinking of what is our product even if the best product wins and our product loses in the end it will be beneficial to us because we will not become outdated we will have to struggle to change according to the environment. पाण्डवाः। Pandu in Sanskrit literally means white. White is symbolic of purity. The most important of the Pandavas was Arjuna and Arjuna also literally means white or pure so we should understand, as Sanjay tried to explain to Dhritrashtra, that ultimately it is the purity which is going to win so rather than pushing our product irrespective of its quality it is better to change sides and even if the competition has a better product, it is better to imitate them or join them. If you can’t fight them join them. That would have been a better alternative for the Kauravas but if you don’t listen to this then what has happened to Karavas will happen to any organisation.